10** Theory 2

Carol Vernalli states that ''In video out attention to the song shapes the way we perceive the image, but to an equal extent what we attend to in the image helps to determine how we hear the music''. Through her theory Editing can erform dual roles, as it can reflect the musical feature, shape the narrative and sell the performance's image.
As the viewer's attention is shifted continualy between the music, the image and the lyrics that each provides novelty and background at different points.
So, overall all of the elements for example, colour, narrative, post production and the performer; are equal or sometimes one element is more dominant and the others are subordinate.

11** Theory 3

GoodWins Theory:




Goodwins Theory is designed to help identify, different juxtapositions happening within a pop video; which seems to then help explain the relationships between the music, the lyrics and the image.

2** Analysis Of Pop Video 1

19/11/10

Today me and Lucy met with our extras and explained to them to bump in the road that we had come too.

Basically, we are not allowed to take out students from lessons as w had planned to do, so rather than taking them out of lessons we have asked them whether they would be willing to come and film after school, which they all loved the idea and didn't mind that they wouldn't be missing lessons.

Which will in the long run make it easier for us to film and edit, as we have their full co operation.

9/11/10

These images where taken to show how we were planning, and what we was going to say to our extras when we had a meeting with them on the following afternoon.