11** Theory 3

GoodWins Theory:




Goodwins Theory is designed to help identify, different juxtapositions happening within a pop video; which seems to then help explain the relationships between the music, the lyrics and the image.

2** Analysis Of Pop Video 1

17** Record Label Research

DecayDance Records:

Logo:

History:

Originally founded as an imprint of Fueled By Ramen, it is now an independent record label y Pete Wentz of Fall out Boy and partners.

Artists:

- Black Cards

- Fall out boy

- Hey Monday

- Cobra Starship

- Gym class Heroes

- Travis McCoy

- Panic! At the Disco

Promotional Material:

Through social networking sites, i.e. My Space

Location:

New York City

Year Established:

2005

Fearless Records:

Logo:

History:

Fearless is an alternative rock-oriented record label, it is perhaps best known for their early punk and pop-punk captured in the Fearless Flush Sampler and Punk Bite

s releases and released by bands like Bigwig and Dynamite Boy and later Sugar cult and Plain White T’s, Ska released by the Aqua bats and post-hardcore releases by At The Drive-In.

Artists:

- Alesana

- Blessthefall

- The Maine

- Go Radio

- Every Avenue

- For All Those Sleeping

Promotional Material:

Through social networking sites i.e. My Space; also through merchandise like t-shirts, and jumpers.

Location:

Westminster, California

Year Established:

1994

ROAD RUNNER RECORDS

Logo:

History:

The label was launched as ‘roadracer records’ in the Netherlands. But its initial business was importing North America metal-band recordings into Europe. In 1986 Roadrunner opened its US headquarters. Its early success included albums from King Diamond and Annihilator. The Label also handled early Metallica releases in the Scandinavian region.

As the 1990s wore on, several bands managed by Roadrunner began to make an impact on the mainstream.

At the beginning of 2001 Roadrunner was distributed by the Universal Music Group through a share of the label owned by The Island Def. Jam Music Group; the deal has now expired.

Roadrunner has been accused of being a label only interested in current alternative music, reflected by their current roster of mainly popular an metal core acts.

Artists:

- Kids in glass houses

- Funeral for a friend

- Nickelback

- Slipknot

- Kiss

- Stone sour

- Alter bridge

Promotional Material:

Through social networking sites, i.e. My Space

Location:

New York City has also opened offices in Wales, Germany, France, Japan, Australia, Denmark and the latest is Canada.

Year Established:

1980

Parent Company:

Warner Music Group

14** Genre research 2:

The Chosen Genre is Alternative Rock.

The Script - For The First Time

Camera	Editing	Mise-en-Scene	Performance
· Focuses on body parts of actor; shows emotion · Close ups used varied; of singer, mainly following the narrative	· Quick cuts · Short edits · Jumps from singer to the narrative · Black and white edits are used · As song continues – shots get longer as song becomes more melody than just plain singer as it was at the beginning · Pace of cuts are becoming fast; continuing the narrative · Overlap of couple with the city	· Black and white then colour used · Location – varied from band playing in the darkened room with only spotlights on them and their instruments to narrative in a room/ house to then outside lying on the grass	· Emotional bring out the narrative in what the band are playing

Camera	Editing	Mise-en-Scene	Performance
· Close ups and Long shots are varied · Mid shot of band playing instruments/singer	· Quick cuts and beginning. · Change with beat of music slows down then speeds up. Follows narrative aswel as beat	· Location – field · Band playing in a field · Narrative based in a field · Lighting is natural, which brings out the contrast of the sky and of the grass. · Costume – skinny jeans, t-shirts, dark colours which emphasise the genre and contrast with the lighting making the band stand out even more.	· Upbeat and emotional; shows the beat and the lyrics have a meaning which is what this genre of music is mainly about.

Camera	Editing	Mise-en-Scene	Performance
· Over the shoulder shot used as an opening to the video its effective as it gives u lead way into the narrative without any music. · Close up shot of the singer · Close ups of the instruments · Pans towards band playing · Follows the narrative of the lyrics	· Long shots · Jump cuts from narrative to band mainly focusing in on the band, only having small clips on the narrative	· House, basement where band are playing · Light – narrative · Dark – band · Costume: skinny jeans, t-shirts, longish hair with fringe covering eye – main singer	· Upbeat; can see the band getting in to the beat of the song.

Camera	Editing	Mise-en-Scene	Performance
· Long, Mid shots conveying the narrative of the music video · Close ups of little girl – narrative · Long shots of singer – Band	· Deep and shallow focus · Long cuts convey the narrative · Quick cuts when the little girl is looking around and notices things that look odd, random in the nice setting she was just in · Overlap of clips · Repetition of different people evokes the narrative	· White, black, orange, light green – colour scheme · More focused on narrative than band as there is only one band member within the video and that is the female singer. Rest of band is guys · Narrative follows the lyrics · Colour changes to blue when narrative becomes scary for the little girl	· Upbeat, flows with song and lyrics – more focused on narrative within the lyrics than the beat and tempo of the song

Nickelback - Photograph.

Camera	Editing	Mise-en-Scene	Performance
· Long/ Close Up / Mid Shots of the singer · Follows Body parts i.e. Feet/Legs walking which is in sync with the narrative. · Shakie Camera – Shows the narrative… Different memories that are not forgotten. · Close up of the instruments.	· Shallow focus · Quick cuts, but when on singer the cuts become longer.	· Band playing in a studio · Costume is t-shirts and jeans, with guys with long hair – Main singer – emphasising the genre of music.	· Upbeat, emphasises narrative · Shows band get really into the beat of the song.

15** Genre Research 3:

The conventions of a music video of the genre alternative rock are;

- mainly, close ups of instruments of the main singer within the band

- Costume is basically, skinny jeans and a t-shirt with some random writing over it

- A good contrast between light and dark

- close ups of the main singer - showing facial expressions

- usually a narrative, that goes along with the lyrics, and fits with the beat also

- band usually playing in a studio or a basement

- usually wears black in their clothing or be in a darkened room

- mainly focused on the narrative

1** Brief

The task I have been set is that I have to go in a group, and Produce a Music Video of a chosen Genre, it has to be a british band or artist.
The people in my group are Lucy And Ryan.
Within my group we need to look at the conventions of a music video, and the conventions of what genre we choose. We also need to analyse different Cd covers; which will give us an idea for how the genre influences the colour scheme and the font of the Cd cover.
Also, we need to do some audience research, which is to create a questionnaire which would then help us to understand what the target audience want wihtin a music video.

18** Advertisement Research

16** Cd Cover Research:

- [You Me At Six; Hold Me Down; Album cover]


This album cover is explosive, as it sums up the genre of alternative rock, as it is abstract and different, form the other covers i have got. The name of the band is in good detailed size and is just big enoughfor the viewer to see who the band are, also the colours of the explosion doesn't over ride the title of the band and the name of the album, making it just sit right which then caters to the type of genre that You Me at six Are; Alternative Rock.







- [We the Kings; Album Cover]


This album cover is basic but good, as it shows the target audience the name of the band is the most important thing that the audience needs to know and it conveys a decorative pattern that doesn't over ride the whole cover, making it easy to read and easy to understand. Also by using the colour's Red, Black and Gold it makes it basic but at the same time the colours suit eachother and fit well with the oher colours, therefore making it understandbale; not having to worry about all the fancy stuff of having to create an image.






- [Paramore; Brand New Eyes; Album Cover]


This album cover is good for the, alternate rock genre as it uses a contrast through colours, specially between the butterfly and the grey background. It conveys the butterfly being pinned down, this creates an indifferent perspective of the genre as it is different from others and demonstrates the natural form at its worse; which makes the album cover different from others as it explains the music that is on the album cover, as some is slow yet some is guitar bassed. It allows the customer see what band the album belongs too as the bands name is written at the top.

4* Analysis of Pop Video 3

This video is of the pop genre as it is in the top 40 charts and is popular to most people, adapting to the type of music they like.

Camera; Cinematography	Editing	Mise-en-scene	Performance
o Shots show her mainly in every shot emphasising her importance o Close ups of an elephant o Also close ups shot of random things that are in the desert to show the location, also shows long shots with her in the centre emphasising the contrast of her and her location/background	o High on editing as it uses cartoon images while in a boat to show her on water. Post production. o Uses steady metrical beats, which keep the same shots at an evenly paced space apart, which tells the story of the song.	o Location, in a desert o She uses random aluminous paint on a black background. Changes from the light natural lighting o Casual, summery. In her costume, this evokes the location. o Uses random animals, which seem to state her album and promote that, as her album is called ‘Animal’	o Upbeat and lively, especially when the music starts

3* Analysis of Pop Video 2

Camera; Cinematography	Editing	Mise-en-scene	Performance
o Steady cam o Tracks into the lead singer highlighting his importance o Mid shot of all members o Close ups of instruments o Zooms out, to show the location of the video o More shots of instruments than the actual band members	o Quick cuts o Same shots repeated over again o Doesn’t do any thing fancy with editing only the multiple TV’s that are being used. With the pulling in and out of the TV.	o Natural lighting o Dark – old – vintage studio o Studio environment (Apartment) o High key lighting o Costume is very casual, jeans and plain tops with a jacket.	o Upbeat o The whole band gets involved in the video, however there are still main shots of the lead singer. The other band members are still getting into the song, as the audience we can see they love the music and not just playing along for a producers purpose.