Jay Z Cover Case Study ...

For my Digipack and Poster in class we looked at different ways different artists represent themselves on their albums and posters.

We took a look at Jay Z's Album cover; his most recent one which was different from the rest of his albums as they are all mainly based on him and his face which was his symbol, but his recent album is completely different as you can see ^^, it shows a different side to the artist, emphasizing his branching out from his original rap/ HipHop genre he is currently known through.

10** Theory 2

Carol Vernalli states that ''In video out attention to the song shapes the way we perceive the image, but to an equal extent what we attend to in the image helps to determine how we hear the music''. Through her theory Editing can erform dual roles, as it can reflect the musical feature, shape the narrative and sell the performance's image.
As the viewer's attention is shifted continualy between the music, the image and the lyrics that each provides novelty and background at different points.
So, overall all of the elements for example, colour, narrative, post production and the performer; are equal or sometimes one element is more dominant and the others are subordinate.

11** Theory 3

GoodWins Theory:




Goodwins Theory is designed to help identify, different juxtapositions happening within a pop video; which seems to then help explain the relationships between the music, the lyrics and the image.

2** Analysis Of Pop Video 1

19/11/10

Today me and Lucy met with our extras and explained to them to bump in the road that we had come too.

Basically, we are not allowed to take out students from lessons as w had planned to do, so rather than taking them out of lessons we have asked them whether they would be willing to come and film after school, which they all loved the idea and didn't mind that they wouldn't be missing lessons.

Which will in the long run make it easier for us to film and edit, as we have their full co operation.

9/11/10

These images where taken to show how we were planning, and what we was going to say to our extras when we had a meeting with them on the following afternoon.

P18** Track Permission Letter

P16** Location Permission Letter

P11** Location Shots

The location images are from London mainly at waterloo and Camden when me and Lucy went up there to get an idea of the different places that we could shoot in, however, due to having to get all of our actors/actresses up their and to then get the band while playing with amps and guitars and drums would just be too much, But the idea behind going to Camden was because it is a dark place, dark meaning gothic and rock type rather than dark as in light.

It helps us to see different types of costumes and hair styles people within this scene wear, we now have a first hand experience rather than just watching videos and seeing images.

P12** Shooting Schedule

P6** Image Annotation

These Costume ideas are just basically what bands that are within this genre wear, with some images of band members wearing these type of clothing and the type of colors we should use within our music video.

These Images, give me and Lucy and idea into what type of costume and what type of different random images we can do within our music video, as in the different ideas of having quotes and UV gel and the photos, gives us different ideas which we can then go on and use within our music video.

P8** Concept

P9** Storyboards

P10** Props, Costumes, Make-up and Equipment

P5** Lyrics Annotation

P4** Song Details

The song we chose as a group was; Easy Tiger By Kids in Glass Houses.

It is an Alternative Rock genre.

The song does have a video, but at the time when we chose it, we couldn't find that video until we had started to plan it. However, the video isn't very good, and doesn't compare to what we are planning on doing, if anything they are completely different ideas.

P3** Technical Turtorials

From the technical tutorials, I learnt the basics of Photoshop.
In my work, I tend to use, photoshop to play around with colours and placement of images as to see where I can place images and text. Also the different effects different colours have on the target audience. As different colours tend to have different meanings to the audience, as White could mean happiness, or it could mean purity. Whereas, Yellow could also mean happiness, for it emphasizes the sun.
For example, For a rock band the colours used would be different compared to a Hophop band.
Rock: Black, Reds, dark Colours.
Hiphop: Yellows, Whites, Golds, Lightish Colours.

P2** Roles

Fact File:

Name: Ryan

Role: CameraMan

Why: As Ryan has more experience with using a camera than both me and lucy. And he seems to enjoy using a camera.

Name: Shelby

Role: Planner

Why: As I know the song rather well, and have ideas for Location which will be easy access to the group.

Name: Lucy

Role: Producer

Why: As She is good at gathering people, and for part of our video we want shots of groups of people and she knows who will look good within the video and who will be there.

P1** Initial Ideas

Thoughts within the Group:

Firstly we started looking at different genre's and the artists involved within the genre's. After doing this we then agreed upon the alternative rock genre as it is the main genre that we all tend to listen to.
Once we had the genre pick out we started looking at different bands on youtube, And then trying to find out whether they were British, we used wikipedia to do this.
We then had several bands that we all thought would be good to do a music video too.
The bands where You me at six and Kids in Glass houses.
We then chose a song from each band which didnt have a video and had decent lyrics which we could analyse and then make into a video.
We chose the Kids in glass houses song - Easy Tiger.
However, we found that it was a video but a basic one which, with our ideas we aren't copying at all.

Location:

Field, Garage, Bedroom.

These are our ideas for different types of location.

17** Record Label Research

DecayDance Records:

Logo:

History:

Originally founded as an imprint of Fueled By Ramen, it is now an independent record label y Pete Wentz of Fall out Boy and partners.

Artists:

- Black Cards

- Fall out boy

- Hey Monday

- Cobra Starship

- Gym class Heroes

- Travis McCoy

- Panic! At the Disco

Promotional Material:

Through social networking sites, i.e. My Space

Location:

New York City

Year Established:

2005

Fearless Records:

Logo:

History:

Fearless is an alternative rock-oriented record label, it is perhaps best known for their early punk and pop-punk captured in the Fearless Flush Sampler and Punk Bite

s releases and released by bands like Bigwig and Dynamite Boy and later Sugar cult and Plain White T’s, Ska released by the Aqua bats and post-hardcore releases by At The Drive-In.

Artists:

- Alesana

- Blessthefall

- The Maine

- Go Radio

- Every Avenue

- For All Those Sleeping

Promotional Material:

Through social networking sites i.e. My Space; also through merchandise like t-shirts, and jumpers.

Location:

Westminster, California

Year Established:

1994

ROAD RUNNER RECORDS

Logo:

History:

The label was launched as ‘roadracer records’ in the Netherlands. But its initial business was importing North America metal-band recordings into Europe. In 1986 Roadrunner opened its US headquarters. Its early success included albums from King Diamond and Annihilator. The Label also handled early Metallica releases in the Scandinavian region.

As the 1990s wore on, several bands managed by Roadrunner began to make an impact on the mainstream.

At the beginning of 2001 Roadrunner was distributed by the Universal Music Group through a share of the label owned by The Island Def. Jam Music Group; the deal has now expired.

Roadrunner has been accused of being a label only interested in current alternative music, reflected by their current roster of mainly popular an metal core acts.

Artists:

- Kids in glass houses

- Funeral for a friend

- Nickelback

- Slipknot

- Kiss

- Stone sour

- Alter bridge

Promotional Material:

Through social networking sites, i.e. My Space

Location:

New York City has also opened offices in Wales, Germany, France, Japan, Australia, Denmark and the latest is Canada.

Year Established:

1980

Parent Company:

Warner Music Group