4* Analysis of Pop Video 3

This video is of the pop genre as it is in the top 40 charts and is popular to most people, adapting to the type of music they like.

Camera; Cinematography	Editing	Mise-en-scene	Performance
o Shots show her mainly in every shot emphasising her importance o Close ups of an elephant o Also close ups shot of random things that are in the desert to show the location, also shows long shots with her in the centre emphasising the contrast of her and her location/background	o High on editing as it uses cartoon images while in a boat to show her on water. Post production. o Uses steady metrical beats, which keep the same shots at an evenly paced space apart, which tells the story of the song.	o Location, in a desert o She uses random aluminous paint on a black background. Changes from the light natural lighting o Casual, summery. In her costume, this evokes the location. o Uses random animals, which seem to state her album and promote that, as her album is called ‘Animal’	o Upbeat and lively, especially when the music starts

3* Analysis of Pop Video 2

Camera; Cinematography	Editing	Mise-en-scene	Performance
o Steady cam o Tracks into the lead singer highlighting his importance o Mid shot of all members o Close ups of instruments o Zooms out, to show the location of the video o More shots of instruments than the actual band members	o Quick cuts o Same shots repeated over again o Doesn’t do any thing fancy with editing only the multiple TV’s that are being used. With the pulling in and out of the TV.	o Natural lighting o Dark – old – vintage studio o Studio environment (Apartment) o High key lighting o Costume is very casual, jeans and plain tops with a jacket.	o Upbeat o The whole band gets involved in the video, however there are still main shots of the lead singer. The other band members are still getting into the song, as the audience we can see they love the music and not just playing along for a producers purpose.

Peer Evaluation Of my Moodboard:

8* Conventions of a music video

Conventions of a music video:

• Close ups of singer/individual members - emotion of singer, who is like the face of the band
• Long shots of band
• Tracks to and away from the singer
• Composition - singer is always in the centre of the frame
• Tilt - the pace of the video
• Instruments of the band - close ups
• crane shots show different perspectives also creates drama and tension through the video
• Slow cuts at the beginning of a music video to create tension or makes the audience wait until they get into the actual music of the video
• slow motion for effect
• Fast cuts when song starts

18* Audience Research 1

1. Do you watch music video's _ Yes _ No (If No Why?)
2. If Yes what is your favourite genre of music.
3. Where Do you listen to music most often? _Radio _Music Channels _Internet _Other
4. Who is your Favourite artist at the moment?
5. What Genre Of Music appeal's to you most? And Why?
6. How has your music tastes changed over the past years while you have been at high school?
7. What would be your favourite type of music within the charts at the moment?
8. Would you be open to a different genre, different from your own? If no why? If yes What genre?
9. What is your Gender. _ Female _Male
10. Do you think that gender stereotype is used through music video's and why?