4* Analysis of Pop Video 3

This video is of the pop genre as it is in the top 40 charts and is popular to most people, adapting to the type of music they like.

Camera; Cinematography	Editing	Mise-en-scene	Performance
o Shots show her mainly in every shot emphasising her importance o Close ups of an elephant o Also close ups shot of random things that are in the desert to show the location, also shows long shots with her in the centre emphasising the contrast of her and her location/background	o High on editing as it uses cartoon images while in a boat to show her on water. Post production. o Uses steady metrical beats, which keep the same shots at an evenly paced space apart, which tells the story of the song.	o Location, in a desert o She uses random aluminous paint on a black background. Changes from the light natural lighting o Casual, summery. In her costume, this evokes the location. o Uses random animals, which seem to state her album and promote that, as her album is called ‘Animal’	o Upbeat and lively, especially when the music starts