This screen shot shows the low budget location. as all they did was use editing to make it look upbeat and in time with the music, by using post-production and speeding it up, the effects make it look less low budgeted than it actually is. It could be used within my music video that I am created, as one of the locations.
Camera:
- Mainly mid shots or close ups an odd use of a long shot (taxi, or at one of the rappers)
- Different angles (artists, half-naked women)
Mise-En-Scene
- Use of different locations - in a taxi and a club: low budget
- costume - hoodies, sun glasses
- props - balloons confetti
- lighting staged/ no natural lighting, street lights are used
- dressing like target audience
- different outfits: more interesting , also more relateable
- youthful
- bright colours
Editing
- quick cuts
- slow motion then speed up
- fasten pace of the video
- slows pace down; Appealing audience
- uses 3 images of a girl side by side
- flashing of shots a montage fasten pace of video
- post-production
- rule of thirds
- fun, energetic, hectic
- flash editing - creates strob lighting
Performance
- Upbeat - performance energetic
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